Notes from the June 16 LBA meeting.
The Lovettsville Business Association met June 16, 2009 at the Talk of The Town. President Casper reported on the status of the Cruise In. Kathi Watts, Web Developer for Ashley Cyber Service gave an outstanding presentation on the importance and the process of Internet Marketing. Here is a summary of Kathi’s presentation.
Internet Marketing – Why and How to Improve Visibility of Your Business
Presented by Kathi Watts, Web Developer
There are simple steps that can be taken to draw traffic to an existing website to
Improve the chances of your business being found on the internet.
• About Ashley Cyber
• Why improve visibility?
• Website basics
o What is a search engine?
o What attributes do search engines look for and consider a ‘quality’ webpage?
Each web page should:
_ be relevant to the terms being searched for
_ demonstrate authority about its topic
_ match a user's search query
_ have good, useful content
_ have been around for a while, or the potential to be around for a while
_ be part of a site with lots of information
_ load quickly
_ NOT contain a bunch of broken links
_ NOT be filled with a cheap list of keywords
o What is SEO?
• Important set up and care of a website:
1. Be sure to include a web title & description
2. Focus on your home page first
3. Define your keywords and use them throughout your website
4. It should be updated with relevant information frequently (at least once a month)
5. Give a call to action
6. Make sure all links work
7. Make sure the website looks the same in ANY browser (Internet Explorer, Firefox,
etc.)
8. Flaunt your website – advertise everywhere!
• Inbound vs. Outbound marketing
1. Keep your visitors in mind when creating/updating your website
2. Gauge results – on line coupons, tracking tools, newsletter sign ups, etc.
3. Social networking – utilize blogs, web newsletters, articles and forums about your
business to draw attention to it.
4. Add useful and friendly information to your website to keep visitors there or a reason
to come back (ex., articles on your site, tip of the day, product of the week, etc.) Ashley Cyber Services can provide basic website hosting for as low as $9.99 a month.
